Marketing metrics, reporting and AI visibility
Practical guides on the metrics and tools behind every marketing report — from ROAS and CTR to Bing Webmaster Tools and AI visibility.
ROAS: Formula, Calculator and What a Good ROAS Is
ROAS explained: the formula, a worked example, a free ROAS calculator and how to find your break-even ROAS from gross margin to judge what a good ROAS is.
Read the guide →Microsoft Clarity: Complete Guide to Heatmaps and Recordings
Microsoft Clarity explained: heatmaps, session recordings, rage and dead clicks, installation, GA4 integration, GDPR consent and a Clarity vs Hotjar table.
Read the guide →Generative Engine Optimization vs SEO: What GEO Changes
Generative engine optimization (GEO) explained: how it differs from SEO, why SEO stays the base, a practical GEO checklist and how to measure AI visibility.
Read the guide →CTR meaning: click-through rate formula and good benchmarks
CTR meaning: the click-through rate formula with an example, a free calculator, how Search Console, Google Ads, Meta and email count it, and how to raise it.
Read the guide →CPM meaning: formula, calculator and how to lower it
CPM meaning explained: the cost per 1,000 impressions, the formula with a worked example, a free CPM calculator, CPM vs CPC vs CPA and how to lower it.
Read the guide →Bing Webmaster Tools: Complete Guide to Setup and Reports
Bing Webmaster Tools explained: how to sign up, verify your site, submit sitemaps, use IndexNow, read every report and get the API key for your reports.
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