SEO and AI search
SEO is the work that makes your site appear in Google results for the searches your customers make. Today part of those searches happens inside ChatGPT, Gemini or Perplexity, which answer directly and cite a few sources. Generative engine optimization (GEO) is the effort to be among those sources. Both start from the same base: useful pages that answer real questions.
Read the GEO vs SEO guide first to see what changes and what stays the same. The share of voice guide explains how to measure your visibility against competitors, in search results and in AI answers. The SEO report guide lists what to check every month and what to do when a number drops.
Start here: Generative Engine Optimization vs SEO: What GEO Changes
Generative Engine Optimization vs SEO: What GEO Changes
Generative engine optimization (GEO) explained: how it differs from SEO, why SEO stays the base, a practical GEO checklist and how to measure AI visibility.
Read the guide →Share of Voice: What It Is, How to Calculate It, AI Answers
Share of voice explained: the SOV formula, how to calculate it for ads, SEO and social, how it relates to market share and how to track SOV in AI answers.
Read the guide →SEO report: what to check every month, template and example
The monthly SEO report for your own site: which numbers to look at, a template you can copy, a worked example and how to turn the data into decisions.
Read the guide →