Marketing metrics and KPIs

Marketing metrics are the numbers that tell you whether your website, ads and social pages are bringing in customers. ROAS shows what your ad spend earns back, CTR how often people click, conversion rate how many visitors buy or get in touch, and customer acquisition cost what each new customer really costs you. Knowing a handful of them well beats tracking dozens.

Each guide explains one metric: what it means, the formula, a worked example and what counts as a good value. If you are new to the topic, start with the overview of marketing KPIs, then read the metrics that match your goal. Klyrax shows the 4 to 6 numbers that matter for your type of business, compared with the previous period.

Start here: Marketing KPIs: what they are, examples and a dashboard