Website analytics and traffic
Website analytics tells you how many people visit your site, where they come from and what they do once they arrive. Google Analytics 4 measures visits and conversions, Search Console shows how you appear in Google results, and tools like Bing Webmaster Tools, Microsoft Clarity or Umami fill in the rest. Without this data, every decision about your site is a guess.
The guides cover the free tools one by one, with the reports worth opening and how to read them. Start with GA4, since most other data ends up there. Then move to Search Console for Google searches, UTM parameters to track your campaigns, and the guides on traffic sources and on comparing your traffic with competitors.
Start here: What is GA4? Google Analytics 4 reports and metrics
What is GA4? Google Analytics 4 reports and metrics
What GA4 is and how it works: the event model, key events, engaged sessions, setup in steps, the main reports, key metrics and the mistakes to avoid.
Read the guide →Google Search Console: Complete Guide to Setup and Reports
Google Search Console explained: what it is, how to verify your site, submit a sitemap and read clicks, impressions, CTR, average position and indexing.
Read the guide →Umami Analytics vs Google Analytics: a cookieless comparison
Umami Analytics vs Google Analytics 4: cookies, consent, GDPR, features and setup compared, plus when to pick each one for your own website.
Read the guide →UTM parameters: free UTM builder and how to read them in GA4
UTM parameters explained: the 5 tags, a free UTM builder, naming rules that match GA4 channels, where to find campaigns in GA4 and the mistakes to avoid.
Read the guide →Microsoft Clarity: Complete Guide to Heatmaps and Recordings
Microsoft Clarity explained: heatmaps, session recordings, rage and dead clicks, installation, GA4 integration, GDPR consent and a Clarity vs Hotjar table.
Read the guide →Bing Webmaster Tools: Complete Guide to Setup and Reports
Bing Webmaster Tools explained: how to sign up, verify your site, submit sitemaps, use IndexNow, read every report and get the API key for your reports.
Read the guide →